T.M. Crest Homes
Since 2014, our collaboration with T.M. Crest Homes has been enriching, especially as they embarked on multi-family development ventures. Anticipating the commencement of a groundbreaking project in Abbotsford, we mutually recognized the need for a rebrand that reflects their established strengths and renowned quality. STUDEO spearheaded a comprehensive brand transformation, culminating in what we’ve dubbed a “Master” website—a centralized hub housing all developer and project information, eliminating the need for separate microsites.
The new brand identity is embodied in an abstract representation of T and M, structured like architectural pillars, symbolizing solidity and innovation. To fortify this identity, we developed detailed brand guidelines, simplifying the color palette and typography, ensuring consistency across all touchpoints. We also allowed for flexibility in project marketing, enabling complementary colours where black or white may not suffice.
The centrepiece of this rebrand is the “Master” Website, meticulously crafted on WordPress, featuring custom modules tailored to the project’s unique requirements. While each page maintains a consistent aesthetic, reflecting the geometric design of the new brand, project pages retain individuality to mirror the distinct character of each development. These pages offer advanced features, including a floorplan viewing tool, customizable map generator, and lead generation form, enhancing user engagement and interaction.
This rebrand marks a significant milestone for T.M. Crest Homes, propelling them to the forefront of reputable developers in the Lower Mainland and Fraser Valley. Beyond streamlining marketing efforts, the website serves as a cornerstone for future project branding, fostering visual cohesion and recognition. Its pivotal role is exemplified in the upcoming Old Clayburn project in Abbotsford, comprising over 300 housing and commercial units—a testament to the organization’s commitment to enduring design and community development. We eagerly anticipate the journey ahead, guided by the ethos of “A design for life.”
Visit The Website
The new brand identity is embodied in an abstract representation of T and M, structured like architectural pillars, symbolizing solidity and innovation. To fortify this identity, we developed detailed brand guidelines, simplifying the color palette and typography, ensuring consistency across all touchpoints. We also allowed for flexibility in project marketing, enabling complementary colours where black or white may not suffice.
The centrepiece of this rebrand is the “Master” Website, meticulously crafted on WordPress, featuring custom modules tailored to the project’s unique requirements. While each page maintains a consistent aesthetic, reflecting the geometric design of the new brand, project pages retain individuality to mirror the distinct character of each development. These pages offer advanced features, including a floorplan viewing tool, customizable map generator, and lead generation form, enhancing user engagement and interaction.
This rebrand marks a significant milestone for T.M. Crest Homes, propelling them to the forefront of reputable developers in the Lower Mainland and Fraser Valley. Beyond streamlining marketing efforts, the website serves as a cornerstone for future project branding, fostering visual cohesion and recognition. Its pivotal role is exemplified in the upcoming Old Clayburn project in Abbotsford, comprising over 300 housing and commercial units—a testament to the organization’s commitment to enduring design and community development. We eagerly anticipate the journey ahead, guided by the ethos of “A design for life.”
Visit The Website
STUDEO Design: Brand Strategy, Visual Identity, Art Direction, Web Design
Nebulosa Studio: Web Development
Nebulosa Studio: Web Development
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