Clarity Eyecare is the second optometry practice founded by Harbir Sian and Harleen Thakar. STUDEO Design had branded their first, High Street Eyecare in Abbotsford, and were approached to tackle this new brand.

The chosen direction takes a top down view of a perfect cut diamond as a metaphor for 20/20 vision. High contrast in colour and type were used as a device to reinforce the idea of clarity. Black and white is the predominant palette combined with an ultra legible sans serif for typesetting.

The branding provides Clarity Eyecare with an upscale and professional look reflecting the experience and service the founders provide as well as a solid foundation to springboard other communications.