Movement Group is a successful real estate corporation based in the Fraser Valley. In this competitive market they have seen year on year growth and are now providing many resources to potential buyers and sellers by way of reports and guides. This increased output gave them the perfect opportunity to elevate the experience potential customers have with them.

Our process started with a brand audit and competitive analysis to identify areas of strength and improvement. We moved into a naming exercise, but it was ultimately decided “Movement” was the name that would stay – signifying the movement of people or creating movement. This became a central theme to the rebrand.

The resulting visual identity system revolves around a forward slanting line dissecting the M to show positive motion. The angle made by the line is used in communications to separate blocks of colour. The end result is a sophisticated brand with a premium and inspirational appeal. The new look and feel also lends itself to expansions/divisions within the company and with that in mind, a set of brand guidelines were created to lead the brand into the future.