Oakmont Senior Living
STUDEO was very excited when approached by Wallop – a leader in digital marketing for the hospitality and travel industry – to be part of their extended UX and design team. Our first collaboration was to develop concepts for a new and improved Oakmont Senior Living website. Oakmont provides luxury retirement communities with an emphasis on lifestyle and building meaningful relationships. Their existing website did not reflect this and made it difficult for potential clients to find the information they needed. With just under 60 locations on the west coast of the US it was important to ensure communities and contact information could easily be found.
From the outset of the design phase, our focus was primarily on ensuring the website has a luxury lifestyle look and feel. We purposely made the design asymmetrical to create an editorial style, negative space was created by using blocks that intersected imagery with copy in it to create visual tension, keeping users engaged. The lifestyle prefooter design allowed the client to showcase their photography and pair it with a custom call to action which is contextualized with the page it lives on. Location services are enabled to allow the website to serve the closest communities to the user as a starting point with options to refine their search. “Schedule a Visit” was the main call to action, housed in the main navigation as a full screen overlay form. A mega dropdown menu was introduced for the “Find a Community” main navigation item, showing users the closest three communities to them with options to refine further. The brand colors are a delectable mix of earthy tones and muted gold, exuding a refined simplicity. The mix of serif and modern sans helps to express the editorial style. An example of a community website was also developed as part of this project, showing how switching colors helps to differentiate property websites from the brand website while maintaining a brand synergy.
The enhancements to the visual look and feel were an instant hit with the client. The Wallop design team went on to create the templates required switch some oversight from our team. The live site follows the concepts STUDEO designed, with a simplified evolution that the client and ourselves can be proud of.
See The Work
From the outset of the design phase, our focus was primarily on ensuring the website has a luxury lifestyle look and feel. We purposely made the design asymmetrical to create an editorial style, negative space was created by using blocks that intersected imagery with copy in it to create visual tension, keeping users engaged. The lifestyle prefooter design allowed the client to showcase their photography and pair it with a custom call to action which is contextualized with the page it lives on. Location services are enabled to allow the website to serve the closest communities to the user as a starting point with options to refine their search. “Schedule a Visit” was the main call to action, housed in the main navigation as a full screen overlay form. A mega dropdown menu was introduced for the “Find a Community” main navigation item, showing users the closest three communities to them with options to refine further. The brand colors are a delectable mix of earthy tones and muted gold, exuding a refined simplicity. The mix of serif and modern sans helps to express the editorial style. An example of a community website was also developed as part of this project, showing how switching colors helps to differentiate property websites from the brand website while maintaining a brand synergy.
The enhancements to the visual look and feel were an instant hit with the client. The Wallop design team went on to create the templates required switch some oversight from our team. The live site follows the concepts STUDEO designed, with a simplified evolution that the client and ourselves can be proud of.
See The Work
STUDEO Design: Art Direction, User Experience, Web Design
Wallop: Agency
Wallop: Agency
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