Office Health & Wellness Group was set up in 2020 by well known chiropractor Baltej Sekhon. Servicing the Greater Vancouver Region, the company delivers on-site chiropractic care to boost office productivity and morale. At a time when employees were gradually coming back to their offices, OH+WG needed a friendly, human, and trustworthy brand to get in front of office managers and business owners.

STUDEO worked collaboratively with Baltej to develop a brand identity that not only broke away from traditional corporate tropes, but focused more on the city’s emphasis on lifestyle and health. Inspiration came from so-called “extreme” sports brands and their loud visual styles paired with lifestyle photography.

The result is a fun and quirky brand that would not be out of place in a lifestyle fashion boutique. The visual element of the brand identity is made up of the typical “cross” associated with healthcare, built up into a 3D structure. The concept was to visualize office and health in one icon. The typography has an industrial yet approachable nature to add emphasis to the corporate healthcare offering. It was important to ensure brand imagery showed the end result; happy and engaged humans, often overlaid with one of the brand colors. An extensive brand guideline was also created, providing the brand with a solid foundation to evolve and brand future additional services.