Oak Terrace is a 16 townhome development by Vesterra Properties, a newly formed partnership forged by two long time developers. Located in the desirable city of Delta, these homes are inspired by the American Craftsman movement, with premier homes having single family style frontages that compliment the detached homes in the surrounding area. Vesterra Properties approached STUDEO Design to develop meaningful branding that would resonate with buyers and the style of the homes.

After visiting the site we couldn’t help but notice the nature that surrounds the area. This greatly influenced and helped to guide the visual design of the identity. Taking note of the decorative Craftsman style, the final brand identity uses the age rings of the tree as a visual device and a subdued natural colour palette to compliment the location. This visual language was then transferred to printed brochures and floorplans as well as a website.

The anticipation for this development from Vesterra Properties was present at launch, with all homes selling out during early construction.